About Us

Aura /ˈɔːrə/ noun - a feeling or character that a person or place seems to have.
Cura /ˈkura/ verb - to care of, to attend to.

Aura Cura, where luxury meets care. At Aura Cura, we understand that your bags are more than just accessories; they are investments that deserve the highest level of attention and protection. Our brand is dedicated to providing premium bag care solutions that keep your prized possessions looking pristine and prolong their lifespan.

The name Aura Cura beautifully encapsulates our mission. "Aura" signifies the unique essence and character of every luxury item, while "Cura," meaning care and healing in Italian, reflects our commitment to nurturing and preserving that essence. We believe that with the right care, your bags can maintain their beauty and functionality for years to come.

Our carefully formulated products include:

  • Leather Anti-Mould Cleanser: Protects and revitalizes your leather items.
  • Fabric Anti-Mould Cleanser: Safeguards your fabric bags against mould and mildew.
  • Leather Lotion: Nourishes and conditions leather, ensuring it remains supple and vibrant.
  • Water and Stain Protector: Provides a protective barrier against the elements and everyday wear.
  • Leather Cleansing Wipes: Convenient and effective wipes designed to clean and refresh your leather items on the go.

To complement our exceptional products, we’ve curated reusable microfibre pads that offer a gentle touch and powerful cleaning capabilities, specifically designed for luxury bags. These pads ensure that every application is effective yet delicate, preserving the integrity of your treasured items.

At Aura Cura, we are committed to sustainable luxury. We recognize that while there are numerous products for sneakers, the luxury bags market has been underserved. Our mission is to fill this gap by offering specialized DIY care solutions that honor the value of your luxury bags, which can often represent significant financial investments.

Join us in embracing a culture of care that not only enhances the longevity of your bags but also contributes to a more sustainable approach to luxury. With Aura Cura, you can trust that your bags will receive the love and attention they truly deserve.